“Mad” Magazine: An Anti-Smoking Pioneer?
In the early to mid-1960’s (both before and after the Surgeon General issued his famous report on the dangers of tobacco) Mad magazine, a long-running satirical magazine prone to poking fun at political figures and big companies, took on the tobacco industry more than any “respectable” magazine. Free from any dependency on advertising, Mad could be fearless, and it was. Its campaign of ridicule was unrelenting (see below).
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