Tag Archives: youth

FDA Regulations for Sales to Minors in Effect as of August 8

Original story by Dennis Thompson, HealthDay – August 8, 2016, 11:08 AM

The sale of electronic cigarettes to minors are banned nationwide as of this past Monday, August 8, 2016. This mandate is part of the U.S. Food and Drug Administration’s (FDA) long-overdue plan to extend the agency’s regulatory powers over all tobacco products. The new rule ensures electronic cigarettes and any other tobacco product (including hookah, cigars, and pipe tobacco) are not being sold to anyone younger than 18. The regulations also require photo IDs to buy e-cigarettes, and bans retailers from handing out free samples or selling them in all-ages vending machines.

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Although Kansas has prohibited the sale of electronic cigarettes to minors since 2013, the state has not specified hookah as a tobacco product. Likewise, the City of Wichita’s youth access ordinance–which gives authority to the City’s Tobacco program to check retailers for compliance with sales restrictions to minors–includes tobacco products but does not currently allow for compliance checks for electronic cigarette or hookah retailers. TFW is anxious to help ensure these policy gaps are remedied in the near future.

Electronic cigarettes are battery-operated devices designed to create an aerosol that delivers nicotine, flavor and other chemicals when inhaled by the user. Manufacturers have marketed the products as a way to help smokers quit cigarettes, although these statements have not been verified by the FDA or trustworthy research studies. In addition to the youth access regulations, the new ruling forbids electronic cigarette manufacturers from promoting their products as a “healthier alternative to smoking”, until strong scientific evidence is provided to the FDA that supports the claim.

Tobacco control and other public health groups contend that electronic cigarettes actually encourage people — especially teens — to pick up the smoking habit. “Youth use e-cigarettes more than any other tobacco product on the market today, serving as an entry point to more traditional tobacco products,” Harold Wimmer, national president and CEO of the American Lung Association, said in May.

A recent survey of approximately 300 high school students discovered that teens in the United States who use electronic cigarettes are six times more likely to move on to traditional cigarettes compared to kids who never use the devices.  “The increase in electronic cigarette use, which may be followed by increases in cigarette use, could result in an erosion of the progress that has been made over the last several decades in tobacco control,” she added. This increase is amplified by the tobacco industry’s billion-dollar annual advertising budget, which targets ads at youth and other vulnerable populations.

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Until now, electronic cigarettes and other alternative tobacco products have gone unregulated by the FDA. Manufacturers are now required to submit new and existing products to the FDA for review and evaluation, unless the product was sold prior to Feb. 15, 2007. It is estimated that 99% of all electronic cigarette and “vaping” products that are now on the market will have to be submitted for review. The FDA anticipates that existing brands will have at least three more regulation-free years on the market — two of which allows manufacturers to prepare their product application and another year for FDA review.

For the full story, click HERE.

Let’s End Youth Smoking Once and For All!

The Truth Campaign has been credited with lowering the teen smoking rate from 23% just 15 years ago, to just 8% today. Its ever-evolving ads, such as those where body bags were piled outside a tobacco company’s headquarters and a smoking-scarred cowboy serenaded onlookers with an electrolarynx-assisted voice, grabbed people’s attention like no other anti-tobacco PSAs ever had. The Legacy Foundation’s Truth campaign changed the framework and tone for communicating with smokers and aspiring smokers: this wasn’t your mom, dad or teacher wagging a finger at you for lighting up, instead it aimed to be a cool kid there to clue you in on a diabolical conspiracy.

More recently, Legacy has evolved once again into the Finishers campaign to keep up with today’s youth. Since the Finishers campaign launched, the organization has seen a 175% increase in visits to its website, and a 650% increase in Facebook engagement. On the back of the rebrand comes the next phase of the Finishers that will continue to hit on the unexpected ways the tobacco industry continues to lure in young consumers. The new ad, which launches during the 2015 Teen Choice Awards, and will air during other high-profile events like the VMAs, doesn’t talk about cigarettes as much as more non-traditional smoking that is seeing an increase in popularity. Given its target audience of 15- to 21-year-olds, it’s no surprise the Truth Initiative is spending upwards of 40% of its marketing investment in digital and social, balancing its TV spend with ongoing work across all the obvious platforms like Instagram, Facebook, Snapchat, and Periscope.

TFW has long been involved in efforts to eliminate youth tobacco use. Let’s help the Truth Campaign #finishit

Read the entire article about the new campaign HERE

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