So what do we do about it? Studies have consistently shown that low-income communities and communities of color are more heavily exposed to  tobacco advertising at the point-of-sale than other communities.Additionally, such advertising may be targeted to or disproportionately impact certain population groups. For instance, the messaging used in marketing menthol cigarettes has been culturally tailored and targeted toward communities of

Each year the tobacco industry spends close to $8B on advertising and promotions at the point where tobacco products enter our communities. Many of these outlets are located in pharmacies where people trying to manage conditions worsened by tobacco use are seen each and every day. We would like to applaud CVS Caremark for taking a giant step forward, choosing