Tobacco is the only legal product in our country that, when used as directed, will kill half the people who use it. It costs Kansans 3,800 lives a year, $927M in health care costs and $906M in lost productivity. Kansas youth begin smoking at a rate of 2,800 new smokers per year and 61,000 Kansas kids alive today will eventually

So what do we do about it? Studies have consistently shown that low-income communities and communities of color are more heavily exposed to  tobacco advertising at the point-of-sale than other communities.Additionally, such advertising may be targeted to or disproportionately impact certain population groups. For instance, the messaging used in marketing menthol cigarettes has been culturally tailored and targeted toward communities of