By age 33, Kristy had already been a heavy smoker for 20 years. She was determined to quit smoking to protect her family and get rid of her deep smoker’s cough. Kristy decided to try electronic cigarettes (e-cigarettes). Although she cut back on regular cigarettes, Kristy did not quit smoking regular cigarettes completely, which is the best way to protect

The California Department of Public Health has released a new advertising campaign to counter the surge of e-cigarettes.  The campaign, Wake Up, exposes the health risks associated with e-cigarettes, dispels misinformation, and shines a light on the marketing practices used by e-cigarette companies and Big Tobacco.