Recycle in style

Recycling sometimes is not the most glamorous thing in the world, but here are some signs that will help get started off on the right foot. The files are available for download just click on the picture of the one you want, if you want both then you are more then welcome to them both.


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Branding in College Football

College football is becoming one of the biggest sports in the United States - if it’s not there already. The fan base is growing each and every year and to compete with one another, colleges are running their sports departments more like companies than mere pep clubs. Like every smart businessperson knows, a key element in owning a successful business is having a strong image or brand. The same holds true with college football. Take for example, my favorite team, Kansas State University, who has completely re-branded the athletic department from baseball to volleyball and in the middle of it all, K-State football.

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Our History is Lost with Digital Photography

The delete button is the bane of history.

I have memories of looking through old photos and negatives in Grandpa’s shoebox “picture album.” He had lots of prints mounted in the over-sized books with paper corners and black pages. Pictures of Mom’s first day of school, some school dance of Aunt Helen’s, and the family pictures. They were all pretty well composed and properly exposed. They were the good pictures. Presentable pictures. Exactly what Grandpa wanted to show. Read More »

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Preparing for Prom

Have you ever experienced the excitement of a first date that was going so well that even before it was over, you were looking forward to a second date? I can recall two occasions in my personal life, both long ago. And in my professional life, I have had five such “dates” in the past 4 years.

One of these “dates” was a lunch meeting at Old Mill Tasty Shop that Larry, an underwriting representative with KMUW, our local NPR member station, arranged with the then recently hired director of development, Denise. Before going any further, I should be very clear that Denise and I are each blissfully married to wonderful men, and really, our “date” was a business meeting.

Yet still, I got all giddy and excited about the ideas we exchanged and the conversation that just wouldn’t stop. We just clicked and I couldn’t wait to see this woman again!

Our professional relationship has progressed and now as we prep for a very special Final Friday event, I feel like I am getting ready to go to a prom - which really was never an exciting event for me, but it works here as a metaphor.

On Friday, September 26, Start-Thinking will host KMUW listeners invited to a Meet the Artists Reception celebrating the 10 artists who have contributed art to KMUW for use on pledge drive premiums.

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What can a Historian add to everyday life?

I often get quizzical looks when people find out I hold a liberal arts degree in history, but work in the public relations field. I just figure they never really enjoyed history or don’t see it as the tool that it is. Most people think history is written in books and shelved in the stacks of libraries. What they miss is the everyday history in front of them.

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Color with Meaning

I see color like I see dark chocolate M&M’s just waiting for me to eat them or brand new crayons in a color box just waiting to be used, basically colors excite me. There’s nothing like the feeling of opening a brand new box of crayons and seeing all those pretty new points staring back at me. It’s like an accomplishment to feel that never before used crayon on a sheet of paper.

 I would consider myself a child at heart and I think that’s why I get so excited over M&M’s and seeing what color I get out of the bag or getting a new set of crayons. Relating my obsession with a childhood past time I see the connection of colors in my everyday world.

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Please TIP this CUP

I have learned that TIP CUP matters more in my everyday dealings with individuals than it did in the classroom setting. And no I’m not talking about tipping over a glass of coffee onto your keyboard or document in frustration, but the type of tip cup where you impact others. TIP CUP was taught to me my first semester in college and it has been preached to me ever since. I often forget what the letters stands for but what matters most is remembering to send the right message to the right people at the right time.

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Design Vomit

Recently I have noticed a dramatic Increase in design vomit. (For those of you who are not familiar with the term, “design vomit” is simply a complete waste of space. Design vomit can occur anywhere there is advertising…online, in a magazine or even on a billboard. Sure the information you need may be on the advertisement, but if it takes you more that a few seconds to figure out what the ad is for the ad is completely useless. I am not sure why I keep seeing more and more of this - maybe people are getting cheap and to cut corners, they are implementing a DIY attitude so they don’t have to pay a professional.

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Innovative Marketing Techniques

Some of my vices are video games and movies, so naturally being a design geek I tend to look at their marketing plans a little more closely than the average bear. Recently, three have really stood out to me. Step Brothers, NCAA Football 09, and Battlefield Bad Company.

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